The largest digital lottery program in Liberia, Radio Entertainment Liberia (REL), is set to captivate audiences with a season of thrilling giveaways, including a brand-new car, cash prizes, and numerous other items.
The much-anticipated promotional events are scheduled to take place in the coming days, culminating with the final raffle draw on Friday, January 10, 2025.
REL’s flagship promotion, The Wise Man, will conclude with its second edition at the Invincible Sports Park in Monrovia.
The grand event will see one lucky winner drive away in a brand-new car, chosen from the automated betting platform that REL uses for the lottery.
Additionally, more than 20 lucky winners will walk away with cash prizes ranging from L$3,000 to L$20,000. Various other exciting items will also be up for grabs, much to the delight of REL’s dedicated listeners.
In an exclusive interview recently with Reindorf Haligah, the Chief Executive Officer of REL, he revealed his team’s excitement and readiness for the grand finale of the Wise Man program.
He emphasized that REL’s mission goes beyond entertainment; it aims to make a tangible difference in the lives of Liberians by offering exciting opportunities and changing the narrative surrounding radio.
Haligah noted that the program has successfully empowered radio stations across the country, significantly expanding their audience base.
“We are in the business of changing lives,” said Haligah. “This program has given ordinary Liberians a chance to win cash and other prizes while enjoying their favorite radio shows and program. It’s more than just entertainment. it’s about creating real value for our listeners.”
Looking ahead, REL is not slowing down. After the Wise Man giveaway, the company is set to collaborate with organizers of the National County Sports Meet, Liberia’s largest sporting festival, to bring even more excitement to the event.
REL is preparing to launch additional giveaways, including thousands of dollars in cash, as well as prizes for participants across various partnering stations.
In December 2024, REL’s digital lottery platform signed a major agreement with the Ministry of Youth and Sports, securing a deal worth L$2.5 million to support the County Meet.
Haligah shared that REL will set up promotional stations at game venues throughout the tournament, offering attendees the chance to play and win cash and other prizes.
As part of the ongoing giveaways, REL is also gearing up for the third edition of The Wise Man raffle, which will culminate in the ultimate prize: a house for the lucky winner.
With exciting plans for 2025, REL is undoubtedly shaping up to be a major player in the world of radio promotions, entertainment, and community support across Liberia.
