By George Sarwah Stewart
Certainty looms on the horizon, though the exact date remains elusive. The Press Union of Liberia (PUL), the bastion of Free Speech and Free Press, is poised for resurrection. When it emerges from the depths of its ordeal, the indomitable Press Union of Liberia must embrace change with courage and vigor, reinventing itself as the vanguard of dynamic Journalism in Liberia. Business as usual would only herald a dismal rebirth for our cherished PUL.
In 2023, politics dealt a heavy blow to the esteemed status of the PUL during Liberia’s second incumbent presidential elections since 1985. Partisan Journalism and unethical practices marred the electoral landscape. Sadly, our beloved PUL found itself unable to raise its voice against the tide of biased reporting, ensnared in the throes of an unresolved election crisis. As both sides battled fervently, the union, they were meant to champion faded into insignificance. This conflict must end, regardless of its duration.
Looking forward, stakeholders like myself must envision a future for our beloved PUL that reinstates its pivotal role in upholding democracy through ethical Journalism. I propose that our post-conflict PUL adopts a rebirth strategy built upon three key pillars.
1. Revamping Media Management and Sustainability
2. Embracing Technological Advancements in Media
3. Upholding Integrity-Driven Journalism
Firstly, the landscape of media management and sustainability demands a shift in approach. Traditional reliance on advertising revenue is no longer tenable in today’s digital age. Media outlets must adapt to the changing reality by embracing digital marketing, event organization, and innovative revenue streams to sustain quality Journalism.
Secondly, Liberia’s media must leverage technological advancements to stay relevant. While some publications have transitioned to digital platforms, many still lag behind. Journalists must embrace multidisciplinary skills, with print specialists venturing into video and audio content creation, and broadcasters delving into multimedia reporting. Additionally, the integration of Artificial Intelligence (AI) presents opportunities and ethical dilemmas that the new PUL must navigate to secure the future of Liberian Journalism.
Lastly, the restoration of integrity-driven Journalism is paramount. It’s disheartening to hear of journalists compromising their professional ethics for financial gain. The prevalence of hidden government payrolls undermining journalistic integrity is a stain on our profession. The new PUL must prioritize restoring the dignity of Journalism, ensuring fair compensation for reporters and upholding ethical standards.
Liberia’s media development grant portfolio offers a substantial resource to rejuvenate the sector and fortify media business models. However, without meaningful employment opportunities in Journalism, efforts to uphold journalistic values may falter. The Press Union of Liberia must reclaim its position as the cornerstone of journalistic integrity and inclusivity, emerging stronger and smarter from its trials.
