By Bill W. Cooper
BRAC Liberia Microfinance Company Limited (BLMCL) has announced the celebration of Customer Service Week across its fifty-one branches with focus on client empowerment across Liberia.
This occasion, which will run from October 21 to 25, 2024, is dedicated to recognizing the organization’s valued clients, highlighting their achievements in financial literacy, while reinforcing the relationships BRAC has built with communities across Liberia.
During the week, BLMCL will actively engage with clients visiting its branches, celebrating their progress and success stories as part of the organization’s commitment to fostering customer empowerment and financial inclusion.
Making the disclosure, BLMCL CEO, Dyson Ziviso Mandivenga said, “BRAC is proud to celebrate Customer Service Week with our clients this year. Their resilience and entrepreneurial spirit inspire us to do more and we are taking this opportunity to thank them for trusting us to be their partner in economic empowerment.”
Throughout the celebration, BLMCL will place a spotlight on clients who have made remarkable progress in their business, especially those who have successfully completed BRAC’s financial literacy training program.
The training, provided exclusive to women, aims to equip clients with the knowledge and skills to manage their finances effectively, contributing to their economic advancement.
“These stories of progress are a testament to the resilience and determination of our clients. Their accomplishments reflect our shared goal of fostering lasting economic growth and community empowerment in Liberia,” BLMCL Program Manager, P. Rajuwanul Bary, said.
BLMCL is the largest microfinance institution in Liberia with the mission to provide a range of financial services responsibly to people at the bottom of the pyramid.
It particularly focuses on women living in poverty in rural and hard-to-reach areas to create self-employment opportunities, build financial resilience, and promote women’s entrepreneurial spirit by empowering them economically.
As of Sept 2024, BLMCL serves more than 96,958 clients, 97% of whom are women, across 51 branches covering 12 counties of Liberia.
Apart from collateral free group-based microloans for women BLMCL has been providing financial literacy training to its clients.
So far, BLMCL has reached 10,252 clients in cohort-1, with the training program still ongoing in cohort-2, aiming to reach 35,000 clients by 2025, when the organization will be serving more than 120,000 borrowers across Liberia in the 15 counties.
BLMCL has organized several engaging activities to honor clients and promote a deeper connection between its staff and the communities they serve. As a gesture of gratitude, clients conducting transactions during the celebration will receive tokens of appreciation, reflecting BLMCL’s commitment to cultivating long-lasting customer relationships.
Clients visiting branches will be acknowledged for their dedication and hard work, with their success stories being shared to inspire others. By highlighting these success stories, BLMCL hopes to inspire other people within the community to pursue their own financial and entrepreneurial goals.
The week-long celebration will also emphasize the importance of improving service delivery among all staff across all 51 branches of the country, with the goal of enhancing customer satisfaction.
