The Liberian Red Cross celebrates the profound impact of radio in humanitarian response and underscored its pivotal role in disseminating vital information to communities in need.
“In times of disasters and crisis, radio becomes a lifeline, delivering critical messages in a language the people understand, as essential as food and water for survival,” the Liberian Red Cross Secretary General, Gregory T. Blamoh, said.
Blamoh added that the radio plays a vital role in disseminating information and raising awareness, as well as offering hope and support to affected communities, especially in times of disaster.
In commemoration of the day, the Red Cross has called for collective action in harnessing the power of radio to inform, entertain, and educate, in fostering positive change, and building resilience in communities.
The Secretary General of the Liberian Red Cross, in a press release, emphasized the indispensable role of radio in raising awareness about critical matters and advocating for vulnerable populations, and called for the integration of crisis and humanitarian reporting in radio broadcasting, emphasizing the power of radio in updating the public, promoting behavior change, and empowering affected individuals to make informed decisions.
He announced that the Liberian Red Cross is set to launch regular radio programs in the southern part of Liberia, particularly in Sinoe, Grand Kru, and River Gee, under its Green, Inclusive, and Resilient Liberian Communities (GIRL) Project, where they are partnering with the Embassy of Sweden to build community resilience to the impacts and shocks of climate and disaster risks.
On February 13, 2024, World Radio Day was observed, under the theme: “Radio: A Century Informing, Entertaining, and Educating.”
The Liberian Red Cross also extended heartfelt congratulations to all radio journalists and the Association of Liberia Community Radio.
